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DIVERSITY
ISSUE
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Special Report: THE DIVERSITY
IMPERATIVE
Why and how businesses must adapt quickly
to attract the talent they need to grow
Diversity is more than a
buzzword. For an increasing number of
companies, it’s the watchword of success, the
strategic key to growth in the global market—and a
legal requirement. In this Special Report,
Capital Thinking looks not only at the diverse
global workforce, but at people with disabilities,
at the “sandwich generation,” at religious
minorities, at older workers, and at the challenges
leaders face in this new environment.
...Read
more
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SEEKING GOLD? MAKE A RAINBOW
There’s a little
company near my office where one quarter of the
employees are in wheelchairs and the founder is a
paraplegic. Think that might hinder the company’s
performance? Would it help to know that the company,
UroMed, sells medical equipment to people with
spinal cord injuries?
UroMed’s motto sends a simple but powerful message
to customers: “We know.” UroMed is just one example
of how companies turn diversity into strategic
advantage. Chances are, your customers, clients, and
employees— both current and prospective—are more
diverse than ever. Which means that if your
executives and managers have limited perspectives,
your company will fall behind in the global
competition for customers and talent.
This special issue of Capital Thinking
features experts, executives and attorneys who work
on diversity issues every day. In two of our Capital
Thoughts columns, the authors go beyond the
stereotypes of Millennial employees as entitled and
self-important. Instead, Judy Zagorski of BASF, Kurt
Schmoke of Howard Law School and Eric Peterson of
the Society of Human Resource Management hail Gen Y-ers
for their flexibility and suggest ways to keep them
motivated. In our Special Report, consultant Anne
Loehr advises executives on managing diverse teams.
Demographics are changing and companies are
globalizing, bringing a new world to your company’s
doorstep. This issue provides some useful ideas on
how to adapt.
RICHARD SINE
Editor
INSIDE THIS ISSUE:
The impact of diversity requirements
on professional services firms. The role of affinity
groups in a diverse workforce. One company’s women’s
initiative.
...Read more
Sherry Williams discusses the search
for talent—globally Kurt Schmoke, Eric Peterson and
Judy Zagorski explain that getting the most from
Millennials means having the right perspective.
...Read more
Lisa G. Polan - Terex’s vice
president deputy general counsel explains why this
manufacturer of heavy equipment has made global
diversity a strategic priority.
...Read more |
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BUSINESS
IMPACTS
ON A DIVERSE WORKFORCE |
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By
Cheryl Jerome Moore |
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1 |
Talent Management:
Opening the doors to a diverse
workforce not only brings in a wider range
of skills, but also increases recruiting
options and retention. |
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2 |
Flexibility: Responding to the
needs of a diverse workforce strengthens a
company’s ability to respond to a diverse
marketplace. |
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3 |
Strategic
Alignment: With a diverse
workforce, a company has a wider range of
perspectives on critical issues and can more
easily develop effective solutions. |
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4 |
Innovation:
Workers from different backgrounds
give companies access to new ideas and the
ability to identify new opportunities. |
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5 |
Product/Service
Development: Diverse backgrounds
provide insights into marketplace trends and
needs. |
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6 |
Globalization:
A global workforce provides insights
into the needs of the global marketplace. |
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7 |
Marketing:
The removal of gender, racial and religious
barriers from the workplace translates into
a broader, more creative approach to
marketing. |
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8 |
Growth: New perspectives foster
new opportunities, which translate into
corporate expansion. |
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9 |
Shareholder value: By seeking,
developing and nurturing a diverse
workforce, a company achieves an increase in
corporate and social stature. |
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10 |
Corporate Social
Responsibility: Exposure to a
wider range of employees increases
acceptance of diversity, creating
society-wide benefits. |
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